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Campaign Examples
CDC's 2025 Head Start Preschool Program Campaign
The 2025 Head Start program needed 650 preschool slots filled in three counties at 10 locations. Due to our name, most people assume we are a cold national corporation instead of a nurturing local nonprofit. I pitched a new approach involving us testing a refreshed brand and focusing more on overall branding to help change this option about our brand. We updated our brand guide and began leaning more into a fun nature theme to match the hand-painted murals inside each location.
From fun promo items at community events to social media, I heavily relied on organic advertising; however, I did use TV, radio, billboard, and digital advertisements as well. Below are examples of campaign elements and results. I am the designer and campaign planner and manager.
All slots were successfully filled before May and this is our first year to be fully enrolled. At this time, we have a large waitlist that we constantly look to build all year and we have now have large community support behind us to help spread the word.
Upon joining the team in 2022, I added a how did you hear about us to the enrollment form. Families love to share paragraphs of details about how they know us and their goals for their child. This helped to decide how we should
CDC's Summer Program Launch Campain
In 2025, CDC's leadership team decided to launch a School-Age Summer Camp due to increased community need. My team (of two) had under a month to develop and launch a marketing plan and less than four months to reach full enrollment of over 200 students.
The only paid ads included an email blast and social post through MakaroniKid of Erie. All other advertising was organic through flyers at community events, Google updates, social media posts, a banner at the location, and of course, the most powerful of all, word of mouth.
Camp started in July 2025 and we are fully enrolled with an extensive waitlist after opening additional classrooms to accommodate the community's needs. There are also examples showing how this program is going and being communicated.
Campaign Examples
CDC's 2025 Head Start Preschool Program
The 2025 Head Start program needed 650 preschool slots filled in three counties at 10 locations. Due to our name, most people assume we are a cold national corporation instead of a nurturing local nonprofit. I pitched a new approach involving us testing a refreshed brand and focusing more on overall branding to help change this perception of our brand. We updated our brand guide and began leaning more into a fun nature theme to match the hand-painted murals inside each location.
From fun promotional items at community events to social media, I heavily relied on organic advertising; however, I also used TV, radio, billboards, and digital advertisements strategically to get our brand known. Below are examples of campaign elements and results. I am the designer, campaign planner, and manager.
All slots were successfully filled before May, and this is our first year to be fully enrolled. At this time, we have a large waitlist that we constantly look to build all year, and we now have large community support behind us to help spread the word.
Upon joining the team in 2022, I added a how did you hear about us to the enrollment form. Families love to share paragraphs of details about how they know us and their goals for their child. This helped to decide how we should
CDC's Spring Camp Program Launch
In late 2025, CDC's leadership team decided to launch a School-Age Spring Mini Camp due to increased community need for childcare during the week of spring break. My team (of two) had two months to develop and launch a marketing plan for this program. Families loved our Summer Camp so much that we quickly gained enrollments as soon as the news went public.
Camp starts in April of 2026, and this section will grow with this campaign.
CDC's Summer Camp Program Launch
In early 2025, CDC's leadership team decided to launch a School-Age Summer Camp due to increased community need. My team (of two) had under a month to develop and launch a marketing plan and less than four months to reach full enrollment of over 200 students.
The only paid ads included an email blast and social post through MakaroniKid of Erie. All other advertising was organic through flyers at community events, Google updates, social media posts, a banner at the location, and of course, the most powerful of all, word of mouth.
Camp started in July 2025 and we are fully enrolled with an extensive waitlist after opening additional classrooms to accommodate the community's needs. There are also examples showing how this program is going and being communicated.
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